What is Media Framing?

critical media review


Media framing can simply be described as the angle or perspective from which a news story is told. While news is often thought to be objective and value free this is rarely if ever the case.  In fact most news stories are value laden in both their production and content. News is not an exact representation of reality but rather a reconstruction from various angles of a small section of reality. This is not to say journalists necessarily lie or consciously distort the truth,  but that journalists by covering particular stories, using particular sources from a particular news angle are constructing reality through a selective process.  Moreover they are constrained both by the work practices, constraints of resources and their relationship to shareholders’ and/or managers.

While agenda setting or gatekeeping decides what a newspaper or broadcaster covers or  not to cover, the frame is the overarching angle of how the various stories are treated once…

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